MATANIE XP

Brief

FIDEL, un regroupement de près de 150 dirigeants et dirigeantes d’entreprises de la Matanie, se mobilise pour changer le visage économique de la région. Et développer une stratégie d’attractivité économique et touristique.

Année

2019-2022

Expertises

STRATÉGIE

Imaginer et accompagner la mise en place d’une gouvernance partagée.

Positionnement de la destination et structuration des messages.

Penser et mettre en place la stratégie de déploiement « endogène » et « exogène ».

NAMING, DESIGN & PRODUCTION

De la stratégie au design de marque en passant par le naming, le site web, un film manifeste et une trousse complète de communication, Hula Hoop a accompagné les quelques 140 entrepreneurs de FIDEL dans la création du dispositif MatanieXP. Ce dernier est désormais clé dans l’atteinte des objectifs de marketing territorial et devient le socle des démarches d’attractivité concertées.

NAMING

Le nom MatanieXP met l’accent sur l’expérience unique qu’offre la Matanie : là où on explore, s’exporte, s’expose, s’exprime… L’iconographie a été conçue pour rappeler à la fois la mer et la montagne, entre lesquelles s’ancre la Matanie. Elle évoque également une cible, positionnant la région comme un objectif de choix.
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PRODUCTION NUMÉRIQUE

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FRENCH KIWIS -

Des lunettes hors pair !
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ST REMY -

Sign up for harmony !
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FIGARO EMPLOI -

Plateforme + Publicité
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BANDAÏ NAMCO -

Branding - Design System
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ÉDUCÉPARGNE -

Branding, Publicité, Digital.
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V33 _ LIBÉRON -

Branding + Publicité + Social média
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PALLADIUM -

The history of legacy.
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CCAQ -

Le Quebec qui avance !
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MANIF D’ART -

Stratégie digitale
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CHAMPION PETFOODS -

Tv, influence et social
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WORLD SKILLS -

Brandcontent
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SQUARE ENIX -

Rebranding et stratégie digitale
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OPCO 2i -

L'industrie des possibles
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
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SIRHA FOOD -

Manufacture of futur !
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GRANDBAINS -

Du grand art !
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NO BOX -

Every Day Fun
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BIOFORCE -

Empowering humanitarians !
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PROMPT -

L’expérience design au service du positionnement expert et de la mise en relation.
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COOLTRA -

Liberté, agilité, mobilité !
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DÉCOCÉRAM -

Carrément moi !
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
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EMILE COHL -

Stratégie digitale.
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POMA -

Stratégie digitale.
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FRUIT D’OR -

Gérer un lancement de produit révolutionnaire sur le marché de l’alimentaire
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CEGEP DE SEPT-ÎLES -

Recentrer le bénéfice candidat au centre de la communication de l’école.
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CDC PLATEAU-MONT-ROYAL -

Redéfinir l’identité de marque de la corporation et augmenter la visibilité de la CDC Plateau-Mont-Royal et des organismes communautaires qui y sont membres.
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YELI -

Transformation, business model, branding, activation
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Animalis -

Marque employeur
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AUTOBERNARD.COM -

La confiance Règne !
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SANIJURA -

De nature inspirée !
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KEOLIS -

Contre le harcèlement, on fait bloc !
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
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GRENOBLE ALPES -

Marketing Territorial
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MARCEL & FILS -

Le meilleur est avenir !
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M Mobilités -

Un seul M vous manque
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ATLANTIC -

Atlantic Coach
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VILLE DE MONTÉLIMAR -

Branding
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DESTOCK – St Gobain -

Moins, c'est plus !
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LES 3 VALLÉES -

Infinite mountains experiences
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SIRHA MADE -

Futuristic feed
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MORZINE AVORIAZ -

Branding - Digital
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CORSICATOURS -

La Corse, la vraie !
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M MOBILITÉS -

Branding mobilité Grenoble.
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UCLY -

Stratégie digitale multi écoles
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REPAM -

Stratégie de transformation.
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ECAM -

Branding
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LIVRADOIS FOREZ -

Marketing territorial
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SEQUANTA -

Complex data, easy data !
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KANDU -

Stratégie digitale
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PONTHIER -

Le fruit de l'exigence !
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VALLÉE DE LA GASTRONOMIE -

Digitaliser une nouvelle marque touristique.
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PUBLIC BEACH -

Créer un univers de marque rafraîchissant pour une nouvelle marque de maillots de bain pour homme, et en diffuser sa nouvelle image à l’occasion de son lancement.
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